Customers paid it forward more than 330 times at a Starbucks in St. Petersburg, Florida.

According to the store manager, it started at 7 a.m. with a woman in her mid-60's and by 4 p.m. 333 customers had kept it going, which more than doubled that stores previous record.

"Someone started a good thing and we’re just trying to carry the ball..."

The Starbucks manager said the previous record was 141 times.