Influencers Will No Longer Get Paid For Instagram and Facebook Reels

Portrait of a beautiful blonde teenage girl with eyes taking a selfie.

Photo: Getty Images

Does this mean the algorithym will give me back my friends posts/likes on the regular now?

Facebook and Instagram influencers are losing access to a big moneymaking program that was previously paying out thousands of dollars per vid. It was an effort to get more Instagram users interested in watching the social network’s short-form video format Reels.
Business Insider first reported Thursday that Meta would put a pause on a lucrative creator payment incentive for posting short-form Reels videos on Facebook and Instagram. The program paid creators monthly for accruing views through Reels, and over the past two years, some creators have reported getting offered bonuses of $35,000 in a single month for getting more than 58 million views. Still, most Instagram creators with sizable followers and millions of views on videos could see anything from $600 to $1,000 or even $10,000 in the first year the program was available.

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